On this episode of Inside The Comfort Zone With Adam Kawalec, our host dives deep into the concept of redefining work and finding a more humane approach to business. Joined by special guest Sarah Santacroce, creator of the humane business revolution, they explore the idea that what one does is not the same as who they are. Both Adam and Sarah highlight the choice to participate in the game of life and the growth and contribution it can bring. Sarah shares her personal journey of redefining business and marketing to prioritize empathy and kindness. She discusses her books, "Marketing Like We're Human" and "Selling Like We're Human," which promote a more humane approach to the industry. The episode concludes with a thought-provoking discussion on redefining "enough" and finding ways to make a living without sacrificing well-being. Join Adam and Sarah as they challenge traditional notions of work and explore the possibilities of a more humane and fulfilling approach to business.
"I think we need to have this reflection on the definition of success, how do you define you're enough so that you can not just make a living but make a life as well."
— Sarah Santacroce
About Sarah Santacroce:
Sarah Santacroce is an entrepreneur and business revolutionist who has become a leading voice in the realm of humane marketing. Two years ago, she realized that there was a need for marketing techniques that prioritized the human element in business, even though the concept wasn't widely recognized at the time. Intrigued by the idea, Sarah wrote the book "Marketing Like We're Human" and followed it up with "Selling Like We're Human." And lately Sarah's been playing around with a new idea that she calls "Doing Business Like We're Human", hinting at a future book on that topic. Her workshops now revolve around this humane approach to various aspects of business, and she has received a positive response from participants who appreciate the relevance of this approach, especially in the age of increasing artificial intelligence. Sarah's journey and her dedication to the concept of humane marketing has solidified her position as a thought leader in the field.
Connect with and find out more about Sarah Santacroce:
Join Sarah's online program Marketing Like We're Human: https://sarahsantacroce.mykajabi.com/marketing-like-we-re-human-live-program-1
Music and resources used in this episode:
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